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This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 2 credits, lower division, in business or marketing.
Listing Catalog: Etown Edge
This online course teaches essential skills and knowledge for entrepreneurs. Throughout five segments, learners will explore how entrepreneurs create successful ventures, and develop functional skills in management, accounting, marketing, and business law. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice entrepreneurial skills.
Listing Catalog: Etown Edge
This online course introduces learners to the basics of human resources management. Throughout seven segments, learners will explore the core goals and strategies of the HR function, examine best practices for employee selection and development, develop an understanding of compensation structures, and consider both the value of workforce diversity and laws relevant to its pursuit.
The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice HR management skills.
Listing Catalog: Etown Edge
This online course introduces learners to current management issues for nonprofit organizations. Video commentary on these crucial topics provides insight into how nonprofit professionals apply key concepts in their own organizations. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice effective decision making in a nonprofit setting.
Listing Catalog: Etown Edge
This online course introduces learners to the basics of project management. Throughout six segments, learners will practice the foundational skills of project management, consider the ethics involved in leading a team, and explore similarities and contrasts between Agile and Waterfall project management methodologies. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice project management skills.
Listing Catalog: Etown Edge
This course, aimed at HR professionals, is designed to promote age diversity in the American economy by highlighting the business advantages of hiring a multigenerational workforce. The course provides practical and strategic guidance for recruiting and retaining workers across the age spectrum. It draws on a wealth of research and analysis conducted by AARP over the years, which HR professionals will find valuable as they seek to include age in their Diversity, Equity, & Inclusion strategies; design age-inclusive compensation and benefits programs; tailor training and professional development opportunities for a multigenerational workforce; and develop strategies to promote knowledge transfer by presenting older workers with alternatives to traditional retirement.
Listing Catalog: Etown Edge
Access control is the restriction of access to a computer system. So how does a cybersecurity professional manage this access control? This course introduces the principles of access controls, beginning with the central modes of information security and continuing through various attacks and defenses. It provides an overview of Identity Management and the resources used on modern-day information systems, including Web and cloud-based ones. This course also features a number of fictional scenarios based on access control and identity management that professionals face in the real-world.
Listing Catalog: Etown Edge
This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
Listing Catalog: Etown Edge
Following basic accounting principles is an essential and necessary part of any business, regardless of size. As a small business owner, it is crucial to recognize the importance of maintaining proper financial records. Accounting records help identify sources of revenue, monitor the progress of business operations, assist in identifying areas that need improvement, and aid in preparing accurate financial statements. This course will introduce you to fundamental accounting concepts and develop your ability to record and analyze business transactions, and prepare the four major financial statements.
Listing Catalog: Etown Edge
This introductory-level course helps learners craft a resume that is targeted, elegant, and effective. It continues on to cover interviewing skills, focusing on the interview preparation and the five stages of the interview process. Finally, the course will help learners formulate winning answers to difficult interview questions.
Listing Catalog: Etown Edge
The Advanced Emergency Medical Technician (AEMT) course offered in partnership with Municipal Emergency Services Authority of Lancaster County prepares the student to function competently as an Advanced Emergency Medical Technician as described in the National EMS Scope of Practice Model. The primary focus of EMS providers at this level takes the skill and knowledge set of the EMT and adds new skills and treatment modalities for critical and emergent patients who access the emergency medical system.
Listing Catalog: Etown Edge
This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.
Listing Catalog: Etown Edge
Because they rely on the public's trust, nonprofit organizations must adhere to the highest ethical standards; even a hint of impropriety could jeopardize a nonprofit's reputation, its fundraising, and eventually its mission. At the same time, nonprofits with 501 (c)(3) status must be scrupulous in their compliance with federal and state laws and regulations. This course provides a detailed introduction to nonprofit ethics and compliance, examining a range of topics including: mission and vision statements; governance policies; conflicts of interest; fundraising ethics; IRS compliance; state laws and regulations; and the role of the compliance officer. This self-paced course, filled with videos and interactive case studies, will help you understand one of the most important areas of nonprofit management.
Listing Catalog: Etown Edge
The AEM®/CEM® Prep Course was designed in partnership with the International Association of Emergency Managers (IAEM). This course is meant for emergency management professionals seeking the AEM or CEM credential. The course walks learners through the application process for both credentials. Primarily, the course reviews key terms and concepts that may appear on the AEM/CEM exam.
Listing Catalog: Etown Edge
This course will prepare you for the Project Management Institute®'s Agile Certified Practitioner (PMI-ACP)® exam. The course begins with the Agile Basics and Agile Applications modules from our Introduction to Agile course, before continuing on to cover the key tools, techniques, and strategies that PMI® has listed as important for Agile practitioners to understand to achieve their certification. The course contains several comprehensive module quizzes as well as two 120-question practice exams. Exam-passing is guaranteed with this course.
Listing Catalog: Etown Edge
This course is designed to assess your readiness to take the Project Management Institute's Agile Certified Practitioner (PMI-ACP) Exam. The course contains two 120-question practice exams, which cover the information in the current PMI Agile reading list. The practice exams provide a comprehensive review of the material in this list as well as key strategies for preparing for the PMI-ACP Exam.
Listing Catalog: Etown Edge
In this simulation, you'll assume the role of an Agile coach hired to help refine an organization's transformation. The simulation, designed for adult learners with some Agile experience, will ask you to make decisions as you confront common Agile issues. Each decision you make will include tradeoffs that will increase satisfaction in some areas but may hinder other areas. Your task will be to select an option that best benefits your organization.
As you make your choices, an adaptive scoreboard will reflect the impact of those choices on organizational success. Your goal will be to optimize your score across several organizational factors. You'll use the results of your actions to inform subsequent decisions as you complete the simulation.
Listing Catalog: Etown Edge
This online course introduces learners to Agile methods of project management. Beginning with an introduction to the core philosophy of Agile and the basic structure of an Agile project, the following modules address specific challenges that may be encountered by teams using Agile, best practices for integrating Agile methods into Waterfall environments, and the principles of Scrum, one of several specialized Agile methods. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice their project management skills in an Agile context.
Listing Catalog: Etown Edge
Agile project management practices have become the standard for software development projects. More recently, Agile has grown beyond software projects as more and more companies adopt Agile concepts and methodologies. Individuals who have a solid understanding of Agile have a distinct advantage in today's changing project management atmosphere. The courses included in this certificate program will provide managers the basic foundation they need to become competent Agile practitioners. The program introduces the learner to the basic methodologies, practices, and key concepts of Agile and enables the learner to explore, through case studies, many of the common challenges of working on an Agile team.
Listing Catalog: Etown Edge
In this simulation, you'll assume the role of an Agile practitioner helping a team address the interpersonal and relational challenges that are currently impeding their progress. The simulation, designed for adult learners with some Agile experience, will ask you to make decisions as you confront common Agile issues. Each decision you make will include tradeoffs that will increase satisfaction in some areas but may hinder other areas. Your task will be to select an option that best benefits your organization.
As you make your choices, an adaptive scoreboard will reflect the impact of those choices on organizational success. Your goal will be to optimize your score across several organizational factors. You'll use the results of your actions to inform subsequent decisions as you complete the simulation.
Listing Catalog: Etown Edge