Nonprofit Skills and trade;: Public-Facing Communication for Board Members

This course will provide you with the knowledge and skills required for effective public communication. We will examine the key roles and responsibilities of nonprofit boards in public communication and describe the ways in which board members can earn and maintain public trust. We will also discuss best practices for creating a communications plan and describe various channels for communication. Finally, we will identify strategies for reaching a diverse audience and explore best practices for handling crisis communications.

Learning Outcomes:

Describe the role of the board in communicating with the public

Outline the types of information that nonprofit boards are required to share publicly

Demonstrate how to incorporate the mission into public communication efforts

Explain how board members can maintain public trust and transparency in their organizations

List the different channels that board members can use to communicate with the public

Describe key elements of communication policies

Explain the steps for creating a communications plan

Describe best practices for public speaking as a board member

Identify strategies for handling crisis communication

List key measurements for evaluating communication performance

Credits:

IACET CEUs: 0.3 (Contact Hours: 3 hours)

HRCI Credits: 3 (Type: General)

SHRM PDCs: 3

CFRE Points: 3

Estimated time to complete: 3 hours