Full course description
Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.
Learning Outcomes:
Define PPC
Navigate through the Google Ads platform
Describe the foundation of a successful paid search campaign
Identify tools for selecting relevant keywords
Explain the importance of negative keywords
Define multiple bidding strategies
List the basic components of effective ad copy
Explain the different types of audience targeting
Define multiple key performance indicators (KPIs)
Analyze performance data
Credits:
IACET CEUs: 0.6 (Contact Hours: 6 hours)
AMA PCM CEUs: 6
Estimated time to complete: 6 hours