Google Ads

Google Ads

Time limit: 90 days

$119 Enroll

Full course description

Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.


Learning Outcomes:

Define PPC

Navigate through the Google Ads platform

Describe the foundation of a successful paid search campaign

Identify tools for selecting relevant keywords

Explain the importance of negative keywords

Define multiple bidding strategies

List the basic components of effective ad copy

Explain the different types of audience targeting

Define multiple key performance indicators (KPIs)

Analyze performance data



IACET CEUs: 0.6 (Contact Hours: 6 hours)



Estimated time to complete: 6 hours