Full course description
Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.
Learning Outcomes
Define the phases of artificial intelligence (AI) and its categories
Differentiate between supervised learning, unsupervised learning, and reinforcement learning
Describe the current benefits and limitations of AI technologies used in the marketing field
Identify marketing applications of machine learning, deep learning, and generative AI
Explain how AI supports content marketing, search engine optimization, and persona development
Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
Explain the risks and challenges of utilizing AI marketing tools
Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues
Credits
3 ATD CI Credits
3 HRCI Credits
0.30 IACET CEU Credits
3 SHRM Credits