This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

Learning Outcomes

• Describe the role of strategy and marketing in an entrepreneurial setting
• Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
• Explain marketing basics, including the marketing process and the Four P's
• Discuss the role of marketing in the discovery stage of a new venture
• Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
• Discuss the role of strategic planning in the entrepreneurial process
• Describe the key elements of a marketing plan
• Outline the factors for success in creating a new venture business plan

Estimated length: 5 hours
Access time: 90 days

IACET CEUs: .5 (Contact Hours: 5 hours)HRCI Credits: 5 (Type: Specified - Strategic Business)SHRM PDCs: 5