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Strategic Marketing for Entrepreneurs Strategic Marketing for Entrepreneurs is a Course

Strategic Marketing for Entrepreneurs

Time limit: 90 days

$159 Enroll

Full course description

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

Learning Outcomes

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

Estimated length: 5 hours
Access time: 90 days
0.5 CEUs | 5 HRCIs | 5 SHRMs